“Zireh Koohi” from Kerman is a MUST try if you love cumin. The Cumin seeds produced in other countries do not have the same taste/shape/aroma/flavor/color as Persian Kermani Zireh.Price wise, Caraway seeds are much cheaper than wild Cumin which is not seen in abundance in nature. In addition to possessing great aroma and flavor, Cumin seed has medicinal properties such as diuretic, anti diarrh and anti nausea effect